Conceptual illustration series for The Art of Startup Failure by Dr. Michael Burcham.
The project includes a cover and 23 chapter illustrations, each translating a flawed startup mindset into a clear, often ironic visual. Every image pairs with a chapter title and exposes the consequences of that thinking through simple, metaphor-driven scenes. The result is a cohesive set of visuals that makes business advice immediate, memorable, and slightly unsettling in its clarity.