Conceptual illustration series for The Art of Startup Failure by Dr. Michael Burcham.
The project includes a cover and 23 chapter illustrations, each translating a flawed startup mindset into a clear, often ironic visual. Every image pairs with a chapter title and exposes the consequences of that thinking through simple, metaphor-driven scenes. The result is a cohesive set of visuals that makes business advice immediate, memorable, and slightly unsettling in its clarity.
Conceptual Visuals for Liam Curley
Liam Curley is a content strategist working with consultants. I created a series of conceptual editorial illustrations for his YouTube and LinkedIn content, focused on positioning, strategy, and audience building. The goal was to translate abstract ideas into clear, minimal visual storytelling aligned with his tone of voice.
Editorial Illustrations for Excedr [Business]
Excedr is an equipment leasing company based in San Francisco. I created a series of conceptual editorial illustrations for their blog, focused on equipment financing, leasing strategy, and biotech growth. Each illustration translates a business concept into a clear, minimal visual aligned with the article’s theme.
Editorial Illustrations for SPARC
SPARC is a nonprofit supporting animal welfare professionals. I created a series of conceptual editorial illustrations for their educational resource kits, focused on access to veterinary care, financial hardship, and housing barriers for pet owners. The visuals translate research-based insights into clear, empathetic illustrations that remain simple and approachable.
Editorial Illustrations for Excedr [Science]
This series explores scientific topics through visual metaphors, with each illustration distilling a core idea into an engaging image. The brief was to create thought-provoking visuals that help viewers understand complex subjects through conceptual wit.
Illustrations for Kevin Whelan
Kevin Whelan is a marketing advisor and educator. I created a series of editorial and website illustrations to support his services and digital products. The work focuses on explaining marketing concepts, packaging expertise, and audience building through simple, character-driven visuals. The illustrations add warmth and personality while staying aligned with his brand voice.
Social Media Visuals for Fass Selections
Fass Selections is a direct-to-consumer wine retailer focused on offering great wine without the usual markup. They asked me to create a set of social media visuals that would make wine talk more approachable, smart, and with a bit of wit. The result is a series of animated thumbnail visuals for social media.
Illustrated visual identity for Faculty Forum
Ideveloped a cohesive visual language for Faculty Forum, a non-profit focused on helping educators access up-to-date insights and improve the educational process.
The identity centers around a custom illustrated logo that combines editorial clarity with a human, approachable tone.
I also designed a series of data visualizations supported by custom illustrations.
The identity centers around a custom illustrated logo that combines editorial clarity with a human, approachable tone.
I also designed a series of data visualizations supported by custom illustrations.
Illustrated logo for Kaffee Zwerg
This logo was created for Kaffee Zwerg, a mobile coffee concept that combines charm, convenience, and a playful personality. At the center of the identity is a cheerful gnome character—“Zwerg” means “dwarf” or “gnome” in German—comfortably seated on the hood of a car while holding a cup of coffee. The illustration brings a sense of warmth and storytelling to the brand, helping it feel approachable, memorable, and distinctly human.